Posted by 10derHeart on April 23, 2005, at 17:26:12
In reply to Re: Anyone Creeped Out By New BK Ad? » Jen Star, posted by anastasia56 on April 23, 2005, at 2:14:54
Ha, very good! Cereal for me, too!
But seriously, although JenStar makes an excellent point, one I often realize is true when I start ranting about some commercial or another, I think it still can backfire for some of these marketing campaigns.
I shouldn't eat any fast food. Wastes money, terrible nutritionally (as I always make poor choices or am too weak...) Nevertheless, I still go through drive-thrus probably 3x a week right now. NOT proud of that, but I'm being honest.
And for me, this ad campaign, when I already lean toward other FF places anyway, really does totally turn me off BK. Doesn't even come close to making me crave anything. There have been others, too. Like where a woman dressed very sexy is used to sell a burger. Or, a while back, (Carl's Jr.?) the *hook* was that stuff dripping and glopping all over your clothes, or down onto other people, meant the burger was really good.....uh, no...YUK! This might be pathological, but I actually felt queasy watching those ads.
So, sometimes, though their ads are memorable for evoking feelings of digust/shock/offense/creeped-out in me, they really do give a strong, negative association toward that chain - at least for the time the campaign runs.
Weeks later, as my memory can be incredibly porous and selective, I'll admit I can't remember which ads went with which places...so I guess it's a temporary loss of interest from this consumer.
Really interesting topic to me, though (duh!)
poster:10derHeart
thread:486778
URL: http://www.dr-bob.org/babble/social/20050418/msgs/488434.html