Posted by Dr. Bob on February 16, 2002, at 2:28:15
[reposted in part from http://www.dr-bob.org/babble/20020215/msgs/94336.html]
> The reason newer drugs aren't being trashed (except by us, the people who take them) is because they are "on Label" while benzos are "off Label". Off label=generic=no marketing dollars. On label=branded=14 years to get richer=FAT marketing budget to drive sales. I'm still a capitalist all they way, but patients need to know what is going on behind the scenes, and I would hope doctors would realize that reps have no real interest in the docs other than to persuade them to SELL THEIR DRUGS.
> Drug Companies with their FAT marketing budgets and tentacles of dissemination try to bad mouth generic competitors even if WE don't hear about it, you can bet Wyeth and GSK reps trash benzos every chance they get so they will prescribe their drugs instead. Handing out studies funded through "Unrestricted Educational Grants" that highlight the merits of shitty SSRI's and knocking benzo's down. Unrestricted Educational Grants are a myth in case you want to know. Even the most reputable journals "will work with their clients" especially now when the advertising dollars are down.
>
> I know factually that BMS reps leveraged MASSIVE campaigns against benzos to doc's when Buspar turned out to be a disapointment in clinical practice.
>
> So stick that in yer pipe and smoke it!
>
> Scott
poster:Dr. Bob
thread:18395
URL: http://www.dr-bob.org/babble/social/20020214/msgs/18395.html