Posted by Bob on April 27, 2010, at 23:55:38
In reply to Re: placebo » desolationrower, posted by linkadge on April 27, 2010, at 19:50:59
> >I mean that as the number of trials increases, >the placebo effect asymptotically approaches >zero.
>
> Yes yes! This is a very good point.
>
> There is something very powerful about the "unknown". I think the whole novelty of trying a "new" drug activates discreet brain regions involved in the placebo effect.
>
> Just like you will never get the same rush from trying a roller coaster for the 2nd time. Quite simply because your brain knows it has experienced this before, and therfore seeks to process the experience with other circuitry.
>
>
> Linkadge
Yes, that makes a lot of sense to me.
poster:Bob
thread:944856
URL: http://www.dr-bob.org/babble/20100425/msgs/945380.html