Posted by Mr.Scott on May 4, 2001, at 9:45:21
In reply to Re: Greedy docs (SJW for example), posted by Mr.Scott on May 4, 2001, at 9:18:43
This is open to interpretation. And it isn't from a left-wing publication either
PROMOTIONAL SPENDING APPROACHES $12 BILLION FOR PHARMACEUTICAL INDUSTRY
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Pharmaceutical companies spent $11.8 billion promoting their drugs in 2000,
according to the Scott-Levin unit of Quintiles Transnational Corp.Approximately 60 percent of that spending was allocated for detailing. The
number of details reached 60 million in 2000, up 2 percent from the prior
year.Manufacturers spent $2.5 billion to advertise prescription drugs directly
to consumers and $468 million to advertise in medical journals.Companies spent $1.9 billion on meetings and events, accounting for 16
percent of promotional spending. The number of meetings and events climbed
11 percent compared with 1999.The most-heavily promoted class of drugs was antidepressants, with both the
most details and the most events.Promotion of quinolone antibiotics increased sharply, with details up 33
percent and events up 143 percent.Overall, 10 companies accounted for 66 percent of the industry's
promotional spending as well as 58 percent of all retail prescription
sales.mr.scott
poster:Mr.Scott
thread:61365
URL: http://www.dr-bob.org/babble/20010424/msgs/61608.html